Family City
Family City is a rebranding concept for one of Central Europe’s biggest family shopping and entertainment destinations.
The goal was to refresh the identity of a well-known leisure complex and make it more accessible, friendly, and contemporary — a place where every generation feels welcome.
The result combines modern simplicity with a playful character, capturing the energy of a day spent together.
Services
Graphic Design
The challenge was to translate the spirit of adventure and togetherness into a single visual language.
We created a logo system that feels strong yet friendly, built on symbols of family, fun, and discovery.
From the crown-shaped emblem to bright, engaging visuals, the new identity reflects a space designed for shared experiences — where shopping meets imagination.
