Family City
Family City is one of Central Europe's largest family entertainment and shopping destinations. We were brought in by TopDesigner.cz to develop a rebranding concept that would make the existing identity feel more modern, approachable, and built for families across generations.
The challenge: refresh a well-known brand without losing what people already recognize — and make it work across everything from billboards to pizza placemats.
Client
Design Contest (TopDesigner.cz)
Year
2023
Services
Visual Identity
Graphic Design
The new identity centers on a shield-shaped emblem that balances strength with playfulness. We applied it across outdoor advertising, promotional banners, branded newspaper layouts, and food packaging — proving that a family brand can be fun without looking cheap.
