REBRANDING & UX

A lemonade brand with a character in every can.

CLIENT

Yoli (self-initiated)

SERVICES

Brand & Visual Identity

Motion Design

Social Media

YEAR

2026

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THE CHALLENGE

Bringing an old idea back to life.

Yoli started as one of our very first projects, a concept for a craft lemonade brand. Five years later we came back to it with one question: what would we do differently now? The task was to keep the name and the spirit, and rebuild everything else from scratch.
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OUR APPROACH

One flavor, one personality.

Most cans sell a flavor. Yoli gives each one a character. We built a family of mascots, one for every flavor, and set them on a consistent can system with a playful logotype and a bold color for each variant. The result reads as one brand on the shelf, and every can still has its own face.

THE OUTCOME

A complete brand refresh that shows how far five years can take an idea: same name, new system, and a cast of characters ready for the shelf and the feed.

Let us know what
you’re working on.

Let us know what
you’re working on.