REBRANDING & UX
Turning a personal dream into a concept-led coffee brand.
CLIENT
Personal Concept
SERVICES
Brand & Visual Identity
UX/UI Design
Motion Design
Social Media
YEAR
2023 - Update 2025
THE CHALLENGE
Revisiting an early vision with refined craftsmanship.
Designing your dream coffee shop is the ultimate passion project. First conceptualized at the start of our creative journey, Oničom needed a complete visual evolution. The challenge was to take an ironic, playful name and elevate it into a sleek, high-end coffee brand that feels both unpretentious and deeply sophisticated.
OUR APPROACH
Blending playful storytelling with modern coffee culture.
We completely redesigned the brand universe around the core slogan: "Rána už nebudú o ničom." By introducing a bold logo mark inspired by a coffee bean, fluid organic elements, deep blue hues, and clean typography, we brought a warm yet modern aesthetic to life across physical signage, coffee bags, packaging, and digital touchpoints.
